Brand identity, graphic design, website design, content strategy and user experience.
Velora Skin Clinic
Concept case study
A skincare clinic needs an identity, printed materials and website that reflect the care taken inside the clinic. The project connects brand discovery with a clearer path to requesting a consultation.
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
- A consistent identity across signage, stationery, uniforms, social media and the website.
- Clear service and consultation information, without treatment promises or misleading imagery.
- A short consultation request journey that explains what happens next.
- Measure consultation requests, completeness and recurring questions about services.
Brand identity, graphic design, website design, content strategy and user experience.
10 weeks of implementation, followed by two simulated 30-day periods of 4,000 sessions each.
Understand the clinic and its audience
Review customer questions and how services are explained. Define the brand voice and what visitors need to know before a consultation.
128
After: Website consultation requests
86%
After: Requests with complete information
16
After: Service questions per 100 enquiries
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
Draw the logo and visual system
Develop the mark, balance typography and colour, then test its clarity on signage and small appointment cards.
Apply the identity throughout the experience
Extend the identity to consultation folders, brochures, appointment cards, signage, uniforms and promotional materials.
Build the website and consultation journey
Design service, team and FAQ pages, then test the consultation request on mobile.
- A consistent identity across signage, stationery, uniforms, social media and the website.
- Clear service and consultation information, without treatment promises or misleading imagery.
- A short consultation request journey that explains what happens next.
- Measure consultation requests, completeness and recurring questions about services.
10 weeks of implementation, followed by two simulated 30-day periods of 4,000 sessions each.
Launch and measure message clarity
Review consultation requests, completeness and recurring questions. Improve content that causes uncertainty.
The change, measured.
A more consistent brand and clearer introduction to the clinic support better-informed consultation requests. This scenario concerns communication and operations, not treatment outcomes.
Simulated results01 / 03
Before: 72After: 128
Website consultation requests
4,000 sessions in each simulated period; conversion changes from 1.8% to 3.2%.
Before: 54%After: 86%
Requests with complete information
Requested service, contact method and suitable time; no sensitive medical details required.
Before: 30After: 16
Service questions per 100 enquiries
Questions about how consultations work and what they include, after reorganising the content.
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
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