A dedicated visitor form provides a direct path to registering interest in attending the exhibition.
Iraq Home Expo
Brand identity & digital experience
An exhibition identity rooted in Abbasid architecture, expressed through a contemporary visual language. CODEYEA led the creative concept and design supervision, then built a modern website with a Custom CMS to connect the exhibition with prospective participants worldwide.
Unify the exhibition's identity across printed and digital materials. Explain its sectors clearly, create dedicated visitor and exhibitor/sponsor registration paths, and give the team control over website content.
Creative direction and identity supervision, a responsive interactive website, dedicated registration forms and a Custom CMS. The visuals document the design direction; international reach is a project objective, not an unverified performance claim.
Heritage.
A modern expression.
The logo connects the rhythm of Abbasid architecture with contemporary design. A distinctive mark gives the exhibition a recognisable foundation, from its first invitation to its digital presence.
CODEYEA: concept and creative supervision. Brand presentation design credit: Mazin Kareem.
8
Exhibition sectors
2
Registration forms
3
Participation options
1
Custom CMS
One identity.
Every touchpoint.
Teal, gold and the architectural pattern connect stationery, badges, promotional materials and the exhibition entrance. Each application carries the same visual language with a purpose of its own.
An exhibition.
Open to the world.
A responsive website turns the identity into an accessible experience: discover the sectors, explore participation options and move directly to the right registration path, across desktop, tablet and mobile.
Explore the live website ↗
Built around
the participant.
Dedicated forms and content tools turn interest into an organised next step.
One form adapts to Exhibitor, Sponsor or Exhibitor + Sponsor. Requests begin a conversation with the team; they are not automatic bookings or payments.
A purpose-built content management system supports the exhibition website, giving the team a content workflow tailored to the project.
A local identity.
A global invitation.
The website gives manufacturers, brands and prospective investors a shared destination to understand the exhibition and contact its team. It establishes the foundation for broader international visibility.
The map visualises the international ambition. It does not represent verified visitor locations or investment results.
From the idea.
To the experience.
A connected journey ties the exhibition's character to its public-facing website and participation pathways.
THE PROCESS01 / 03
Design
An identity with a meaningful foundation.
Connect architectural heritage with a modern mark, then extend the visual language across the exhibition materials.
Develop
An interactive digital gateway.
Build the responsive website, dedicated registration paths and a tailored content management system.
Connect
Ready for a wider audience.
Bring the story, sectors and participation information together so prospective partners can take their next step.
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