Corporate and project websites, buyer portal development, sales integrations and digital campaigns.
Mada Developments
Concept case study
A residential property developer needs one platform for its own phased projects, unit availability, internal sales and approved construction updates for buyers.
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
- Present the developer’s identity, own projects and launch phases consistently.
- Explore masterplans, buildings, unit types, floor plans and current availability.
- Connect project enquiries to internal sales and manage changes to unit status.
- A buyer portal with approved construction updates and account-specific documents, without unapproved delivery promises.
Corporate and project websites, buyer portal development, sales integrations and digital campaigns.
12 weeks of phased implementation, then two equal simulated 30-day periods for enquiries and updates.
Organise project and phase data
Map the relationship between project, phase, building and unit, and define who approves information across development, sales and buyer service.
63
After: Qualified project enquiries per month
2 h
After: Average unit-availability update time
19
After: Manual progress enquiries per 100 buyers
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
Design project exploration
Build developer and project pages with an interactive masterplan connecting buildings and units to specifications, availability and enquiries.
Prepare project launch materials
Align campaign pages, brochures, site signage and sales materials around the same identity and message.
Connect sales and the buyer portal
Connect unit-availability changes to internal approval and prepare approved construction updates for buyer accounts.
- Present the developer’s identity, own projects and launch phases consistently.
- Explore masterplans, buildings, unit types, floor plans and current availability.
- Connect project enquiries to internal sales and manage changes to unit status.
- A buyer portal with approved construction updates and account-specific documents, without unapproved delivery promises.
12 weeks of phased implementation, then two equal simulated 30-day periods for enquiries and updates.
Operate updates and measure service
Test enquiry routing and correct publication of updates, then review update time and manual follow-up requests.
The change, measured.
The platform connects the developer’s identity, projects, sales and buyer service. It clarifies availability and construction progress for the developer’s own projects, rather than acting as a multi-agency property catalogue.
Simulated results01 / 03
Before: 35After: 63
Qualified project enquiries per month
Project, unit type, budget and contact details provided; simulated comparison with the same campaign budget.
Before: 24 hAfter: 2 h
Average unit-availability update time
From internal approval of a status change to publication, not time to sell a unit.
Before: 46After: 19
Manual progress enquiries per 100 buyers
Construction-status follow-up messages after approved portal updates become available.
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
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