Website design, mobile experience, appointment systems and automated reminders.
Safa Clinics
Concept case study
A multi-specialty clinic group needs clearer branch and service information, a short appointment request flow and tools that help reception confirm and reschedule visits.
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
- Find the specialty, branch and doctor without confusing navigation.
- Request an appointment in a few steps with a clear reception confirmation.
- A shared availability calendar with reminders and rescheduling.
- Keep booking separate from diagnosis and unnecessary health information.
Website design, mobile experience, appointment systems and automated reminders.
8 weeks of implementation, then two simulated 30-day periods of 2,000 website sessions each.
Understand booking questions
Review reception questions and organise specialties, branches and visit information.
7.8%
After: Completed-booking conversion
11%
After: No-show rate
0.8
After: Administrative follow-up calls per booking
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
Design the mobile journey
Arrange specialty, branch and time selection before asking for necessary contact information.
Prepare branch content
Clarify opening hours, arrival guidance and what visitors need before their appointment.
Connect booking to reception
Add confirmation, reminders and rescheduling with understandable request statuses.
- Find the specialty, branch and doctor without confusing navigation.
- Request an appointment in a few steps with a clear reception confirmation.
- A shared availability calendar with reminders and rescheduling.
- Keep booking separate from diagnosis and unnecessary health information.
8 weeks of implementation, then two simulated 30-day periods of 2,000 website sessions each.
Test the journey and measure attendance
Test booking, confirmation and arrival, then measure completion and no-shows.
The change, measured.
A clearer journey for visitors and more organised reception work. The results concern booking and administration, not clinical outcomes.
Simulated results01 / 03
Before: 4.5%After: 7.8%
Completed-booking conversion
90 then 156 bookings from 2,000 sessions in each simulated period.
Before: 18%After: 11%
No-show rate
Confirmed appointments due to take place; a 7-percentage-point improvement.
Before: 2.0After: 0.8
Administrative follow-up calls per booking
Administrative information only; medical calls are excluded.
Concept case study. The company, project and results are fictional. All comparisons are simulated, not verified client results.
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